Our Story.

United Legacies, Brighter Futures: The Howard & Rhodes Difference.

Founded on the rich legacy of two distinct yet intertwined families, Howard & Rhodes LLC represents the culmination of generations of dedication and hard work. Our roots stem from the Rhodes family, epitomized by the resilience and kindness of our matriarch, Ebenezer "Ebbie" Rhodes. Ebbie's life, marked by tireless work in farming and sharecropping, ended in 2018, leaving behind a legacy of unyielding commitment and benevolence.

Complementing this agricultural heritage, the Howard lineage, led by William "Dwight" Howard, showcased a different facet of dedication. As a devoted employee at Hiland Diary, Dwight's life was a testament to providing for future generations, punctuated by his unique humor and love for wrestling. His journey concluded in 2020, leaving an indelible mark of love and hard work.

The union of Marcus Washington, Ebbie Rhodes's grandson, and Briana Washington, daughter of William Howard, was more than a familial bond; it was the genesis of Howard & Rhodes LLC. Our company, named in honor of our forebears, is not just a business entity but a symbol of our commitment to their values and vision.

Howard & Rhodes LLC stands as a management and holding company, encompassing Just4 Inc, Rhodes Farms LLC, and Urban Panther Financial LLC. Each subsidiary under our umbrella is a reflection of our mission to continue and honor the legacies of both the Howard and Rhodes families. We are more than a company; we are a beacon of hope and a promise for a brighter future, driven by the values passed down through generations.

Join us at Howard & Rhodes LLC, where heritage meets innovation, and every step we take is in honor of those who paved the way for our success.